- Main competitors include Netflix and Hulu on the movie and series market. Direct competitors include DailyMotion, Amazon, Vessel, Comcast, Yahoo, Vimeo, and
How YouTube’s competitors operate
- Vessel: It filters videos to show only ‘good quality professional videos’. They pay more to their video creators than YouTube does through advertising.
- Amazon: They include movies trailers, game reviews, interviews, etc. However, their videos lack embed features, view counts, and cannot let viewers follow a particular content creator or brand.
- Comcast: They are moving into digital television by building a streaming site that will feature premium content as well as user uploads.
- DailyMotion: It has 120 million monthly visitors. Strong competitor against YouTube.
- Yahoo: They are launching streaming service in the summer. They plan to post strictly premium content, competing more with Netflix and Amazon than YouTube.
- Vimeo: They operate in a way similar similar to YouTube.
- aol.com: They include prime content, such as movies.
- Twitch: They focus on video game walkthroughs and plays.
What YouTube is doing to fight the competition?
They are trying to improve by increasing bonuses to current YouTube creators, stars and viral videos, which would probably encourage them to create more videos.
Conclusion: Because of YouTube’s already established popularity, the only way to compete against it would be to provide better advertising solutions, since YouTube has been facing problems with getting profits from advertisements.